Hi, I'm Matt Frederick
I am a multi-disciplinary designer and consultant living and working in New York's Hudson Valley.
My mission is to help your business.
My mission is to empower small businesses and entrepreneurs with innovative, results-driven digital solutions. I believe that great design, strategic marketing, and intentional media management are the foundation of a strong, sustainable brand.
I am committed to crafting bespoke strategies that not only enhance your online presence but also drive meaningful engagement and business growth. By blending creativity with data-driven insights, I help businesses navigate the ever-evolving digital landscape with confidence.
Every brand has a unique story—I’m here to help you tell yours in a way that resonates, inspires, and converts. Let’s build something impactful together.
My story
As a native of upstate New York, I have an unshakable love for the Hudson Valley—its landscapes, its people, and the small businesses that give it life. I first arrived here as a student at SUNY New Paltz, a school that represents the very best of New York’s commitment to accessible, high-quality public education. There, I pursued my passion for design, earning a BFA in Graphic Design, graduating summa cum laude. But my education wasn’t limited to the classroom.
While studying, I worked for a local small business to put myself through college. That experience shaped me in ways I never expected. I learned firsthand what it means to build something from the ground up—not just a business, but a presence, a reputation, a relationship with the people who walk through your door. Small businesses aren’t just transactions; they are threads in the fabric of a community. The customers who support you aren’t just numbers on a spreadsheet; they are the reason you open your doors every morning. I saw how dedication, passion, and a deep-rooted connection to the people around you can mean the difference between thriving and struggling.
That experience has never left me. It’s why I do what I do.
I am not just another web designer churning out cookie-cutter templates, nor am I some corporate branding consultant pushing overpriced, hollow marketing strategies. I built my business on the same principles that drive yours: hard work, authenticity, and a commitment to long-term success. My goal isn’t to sell you a website or a logo and send you on your way—it’s to partner with you, to understand your vision, and to craft a strategy that will sustain and grow your business for years to come.
I know the challenges small businesses face because I’ve lived them. I know the struggles of wearing a dozen hats at once, of trying to make your voice heard in a sea of competition, of wanting to focus on what you love instead of wrestling with marketing jargon and ever-changing digital trends. That’s where I come in. I use my expertise in design, marketing, and media strategy to help businesses like yours not just survive, but truly thrive.
And I do it all with the Hudson Valley in my heart.
New York has given me so much—a world-class education, a sense of purpose, a community I deeply believe in. This region isn’t just where I work; it’s home. I am endlessly inspired by the artists, entrepreneurs, and dreamers who make this place special, and I am committed to using my skills to uplift and support them.
Your business is more than just a brand—it’s a story, a dream, a piece of the community. Let’s build something meaningful together.